Chicago Tribune social.

During my time at the Tribune, I was able to work on some pretty cool projects. Here are a few:



My first big assignment was creating a Tumblr for the Tribune. Since its beginning in June 2014, it’s been wildly successful. We gained more than 10,000 followers within the first few weeks. After one year, we had 30,000.



Another focus of mine during my start at the Tribune was Google+. My boss has a lot on his plate, and this platform was something I could easily take over and nurture. During my first six months on the job, we went from 106,870 followers to 611,222.


Screen Shot 2014-12-12 at 1.01.45 AM

Another fun task to work on was the Tribune’s Pinterest. Pinterest is one of my favorite social media outlets, so it was fun to build on what they already had. I added lots of new boards and incorporated Pinterest-friendly topics that I could pin straight from our website, like recipes, restaurants, fashion, local events and home decor.


Published by Whitney Dawn Carlson

I'm a digital communications professional and a big fan of coffee, cats and gluten-free baked goods.

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