Harsh Treatment: “Residential treatment centers are supposed to provide a safe, healing environment for young state wards and disadvantaged children. But a Chicago Tribune investigation finds many are harmed instead.”
I worked on the Chicago Tribune’s Harsh Treatment project in 2014. To plan the social media strategy that would give credit to this years-long work, I met with reporters, editors, videographers, photographers, and graphic designers to learn what was being created and reported.
From there, I strategized the best way to post it to social media while taking analytics, audience, and specific platforms into consideration. I wrote the copy for social media posts, made an editorial calendar, and communicated with multiple departments to ensure accurate storytelling.
The day before the project was published, we previewed it on social media with a video
After working with various teams and departments, I crafted the social media language for this large project.
This issue received a lot of attention on city, state, and federal levels. State officials started to revamp Illinois’ child welfare system, including the closure of a Rock River, a problematic facility mentioned in the stories.
I made sure to post follow-ups and keep our readers updated.