Harsh Treatment: “Residential treatment centers are supposed to provide a safe, healing environment for young state wards and disadvantaged children. But a Chicago Tribune investigation finds many are harmed instead.”
I worked on the Chicago Tribune’s Harsh Treatment project in 2014. To plan the social media strategy that would give credit to this years-long work, I met with reporters, editors, videographers, photographers, and graphic designers to learn what was being created and reported.
From there, I strategized the best way to post it to social media while taking analytics, audience, and specific platforms into consideration. I wrote the copy for social media posts, made an editorial calendar, and communicated with multiple departments to ensure accurate storytelling.